AI & Fragrance
Exploring artificial intelligence in perfumery
How AI Is Quietly Reshaping the Role of the Perfumer — Not Replacing It
Artificial intelligence is entering the world of perfumery not as a replacement for human creativity, but as a quiet collaborator — reshaping how fragrances are imagined, refined, and understood.
Choosing a Perfume Is a Decision of Identity, Not Taste
Choosing a perfume is rarely a simple matter of taste. Fragrance sits at the intersection of identity, memory, culture, and social perception. Unlike visible choices, scent communicates who we are without words—making it one of the most emotionally complex decisions people make. This article explores why perfume selection feels difficult, why gifting fragrance carries social risk, and how modern, guided discovery approaches are reshaping the way people connect with scent.
Why Choosing a Perfume Is Rarely a Rational Decision
Perfume selection is driven more by memory, emotion, and identity than logic—making it one of the most personal consumer decisions.
How AI Is Changing the Way People Choose Perfume in MENA
Artificial intelligence is reshaping how consumers in the Middle East and North Africa discover, evaluate, and choose fragrances—bridging tradition, personal identity, and technology.