All Articles
The Cultural Language of Oud in the Gulf
Oud is more than a fragrance note in the Gulf—it is a cultural language tied to hospitality, identity, memory, and social presence. This article explores how oud communicates meaning beyond scent.
What Is Dry Down
Dry down is the final stage of a perfume’s evolution on skin—when the base notes settle and the true long-lasting character of the fragrance reveals itself.
What Does “Sillage” Really Mean in Perfumery?
Sillage is one of the most misunderstood terms in perfumery. Beyond simple projection, it describes the invisible trail a fragrance leaves behind — shaping how others experience your presence even after you leave the room.
How Traditional Perfume Houses Are Integrating AI Without Losing Their Identity
Artificial intelligence is entering the world of heritage perfumery—not to replace tradition, but to expand how classic houses research, create, and understand scent in a changing era.
How AI Is Quietly Reshaping the Role of the Perfumer — Not Replacing It
Artificial intelligence is entering the world of perfumery not as a replacement for human creativity, but as a quiet collaborator — reshaping how fragrances are imagined, refined, and understood.
Choosing a Perfume Is a Decision of Identity, Not Taste
Choosing a perfume is rarely a simple matter of taste. Fragrance sits at the intersection of identity, memory, culture, and social perception. Unlike visible choices, scent communicates who we are without words—making it one of the most emotionally complex decisions people make. This article explores why perfume selection feels difficult, why gifting fragrance carries social risk, and how modern, guided discovery approaches are reshaping the way people connect with scent.
Choosing a Perfume Is a Decision of Identity, Not Taste
Choosing a perfume goes far beyond personal taste. It is a reflection of identity, memory, and social context—making fragrance one of the most emotionally complex decisions people make, especially when choosing it as a gift.
Why Choosing a Perfume Is Rarely a Rational Decision
Perfume selection is driven more by memory, emotion, and identity than logic—making it one of the most personal consumer decisions.
How AI Is Changing the Way People Choose Perfume in MENA
Artificial intelligence is reshaping how consumers in the Middle East and North Africa discover, evaluate, and choose fragrances—bridging tradition, personal identity, and technology.