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Gift Psychology

Understanding the art of gifting fragrances

Choosing a Perfume Is a Decision of Identity, Not Taste
5 min read

Choosing a Perfume Is a Decision of Identity, Not Taste

Choosing a perfume goes far beyond personal taste. It is a reflection of identity, memory, and social context—making fragrance one of the most emotionally complex decisions people make, especially when choosing it as a gift.

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